As Cronus searched earth and sky for Zeus, he came upon the Oceanid Philyra, after whom he lusted. To hide from Rhea, he took the form of a stallion and mounted Philyra. In due course, Philyra ...

Perhaps the most innovative application of digital technology to fragrance is IBM's new AI system Philyra. Recognising the power scent has in informing our everyday experiences- from the food we eat ...