Goodwin believes Philyra is an example of how “computers can be creative.” It can quickly create a new perfume by sifting through 1.7 million data sets with ease.

Perfumers look out: IBM Research partnered up with one of the top producers of flavors and fragrances, Symrise, to create an perfume-concocting AI. Named Philyra, after the Greed goddess of ...

Philyra became the artificial intelligence (AI) apprentice IBM created that perfumer David Apel worked alongside to create two new fragrances for Brazilian cosmetics company O Boticário in time ...

Philyra uses machine learning to analyze thousands of raw materials and previously designed perfumes, identifying patterns and new combinations that haven't been tried before.

Two AI-invented perfumes will soon go on sale in about 4,000 locations in Brazil, a startling creative achievement for an IBM algorithm.

Nevertheless, Philyra is the new employee at fragrance manufacturer Symrise in New York. "I trained her and now she's training me," says Apel, who has worked as a perfumer for 39 years.