A squadron of senators is once again putting forward a proposal to boost price transparency in direct-to-consumer ...

Requiring price disclosures on advertisements for prescription drugs would empower patients and reduce excess spending on ...

Robert F. Kennedy Jr., President-elect Donald Trump‘s nominee to lead the Department of Health and Human Services, wants to ...

Sometime in the future, as you are watching your favorite television show or sporting event, amongst the DTC ads featuring ...

Want the eyeballs of people with obesity? Think TV. That is a takeaway from a CMI survey that suggests the fight for ...

Green, a former pharmacist and pharma ad copywriter whose resume includes such agencies as Grey Healthcare and KPR (since ...

If you live in the United States, you’ve likely seen drug commercials like this one: “If you’re living with moderate to severe plaque psoriasis or active psoriatic arthritis, symptoms can sometimes ...

The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation, and numerous other technologies have significantly reshaped the world of pharma for the ...

Many Americans support prohibiting commercials for prescription drugs on television. But enacting that ban could be ...

Drug companies in the U.S. are spending $4 billion a year on TV ads touting the drug benefits with rapid-fire list of ...