Tommy Hilfiger set to become Cadillac F1 Team’s official apparel partner and lifestyle sponsor as the latter embarks on its ...

Formula 1 teams generated a combined $2.05 billion in sponsorship revenue last year, according to sports marketing researcher ...

and sister brand Hugo signed a sponsorship deal with Racing Bulls last year; Giorgio Armani has been dressing everyone at Scuderia Ferrari since 2021. Today, even teams themselves are dictating what ...

The Kuching High Court has scheduled June 11 to hear the merits of an originating summons brought by Petros against Petronas seeking to injunct the payment of funds to Petronas under a bank guarantee.

Shall we swing by Mercedes-AMG Petronas? This team has quite ... to stay current or represent new ownership/sponsorship. Most organisations strive for a mix of innovation and tradition. An ideal ...

This refers specifically to the ongoing dispute (and eventual resolution) between Petronas and Petroleum Sarawak Bhd (Petros), the move by Petronas to restructure (or “rightsize”) its ...

What is an issue is the increased prominence of the HP sponsorship, which ruins the aesthetics of this car. White and blue front and rear wings I can just about live with, but the HP logo ...

CHENNAI: TVS Motor Company (TVSM) has strengthened its Indian motorsport partnership with Petronas Lubricants International (PLI). Under this expanded alliance, PLI will continue to be the title ...

Not only do they have one of the strongest driver pairings on the grid in Alex Albon and ex-Ferrari man Carlos Sainz, but they are also flush with cash after signing a massive title sponsorship deal .

Walking through global cities, McGuire frequently spots United shirts with the Snapdragon logo – real-world proof of Qualcomm’s growing consumer resonance. Sports sponsorship isn’t without ...

The positioning of the papaya colour is identical to last year, with the only major change to the livery design coming in the form of new sponsorship from Mastercard ... The turquoise of Petronas ...