Yale University. "Political ads have little persuasive power, study finds." ScienceDaily. ScienceDaily, 2 September 2020. <www.sciencedaily.com / releases / 2020 / 09 / 200902152157.htm>.

According to new research, the answer to all of these questions is a somewhat unsatisfying “it depends.” Using data from Swayable, researchers tested reactions to 617 political ads produced by ...

In the 1880s, color printing turned ads into art, and artists turned ads into something people wanted to look at. Theatres, cabarets, and showmen used emotion to fill seats. It was working.

Truckside ads are classifi ed as outdoor advertising, a category dominated by billboards that generated nearly $6 billion in revenue last year. They are part of the subset known as transit ...

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study co-authored by Yale political ...