The FCC has eyed an overhaul of broadcast ownership rules, long a priority of the NAB, even as it launches investigations ...

Yale University. "Political ads have little persuasive power, study finds." ScienceDaily. ScienceDaily, 2 September 2020. <www.sciencedaily.com / releases / 2020 / 09 / 200902152157.htm>.

In the past, persuasive ads were all about product features. Then came benefits. Now, it’s about shared values. Consumers want to know what you stand for—and if it aligns with their beliefs.

In the 1880s, color printing turned ads into art, and artists turned ads into something people wanted to look at. Theatres, cabarets, and showmen used emotion to fill seats. It was working.

According to new research, the answer to all of these questions is a somewhat unsatisfying “it depends.” Using data from Swayable, researchers tested reactions to 617 political ads produced by ...

Truckside ads are classifi ed as outdoor advertising, a category dominated by billboards that generated nearly $6 billion in revenue last year. They are part of the subset known as transit ...

As the Delta variant quickly spreads, and the number of US Covid-19 cases heads in the wrong direction, it’s now more urgent than ever for people to get the Covid-19 vaccine. However, television ...

They’re all over the place, in both senses of the phrase. The biggest players do seem to agree on one use for generative AI, however: pumping out more ads. Better ads! More persuasive ads.

Food ads have more clout when it comes to children's food selection than even an involved parent, a new study in The Journal of Pediatrics suggests. The findings came as a surprise to researchers ...

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study co-authored by Yale political ...