Permanent color contains chemicals like ammonia, which is what opens the cuticle by raising the pH of the hair. Developer—a liquid oxidizing agent that contains hydrogen peroxide—also helps ...

If you’re brave enough to try a brand-new look, pick up a box of permanent hair color. Affordable and easy to apply, it’s also simple to maintain your look long-term. Permanent hair color is ...

Why it’s worth it: “DpHue’s Dream Demi-Permanent Color is one of my top at-home recommendations for gray hair—especially if you're looking for shine, tone, and softness without committing ...

The first time I used it, I had pink hair. I’d used a semi-permanent dye over the top of my naturally dark blonde hair. When I went to remove the color, it was completely gone — I was actually ...

Fight back - don’t let thinning hair sap your confidence -- or your style. Learn why your hair might be getting thinner, what products and medications can help, and tips for looking your best.

How long you should leave bleach on your hair varies. To determine this, you must take into account your current hair color, hair texture, your desired color, and if you’ve colored your hair before.