This Mother’s Day, MARKETING-INTERACTIVE speaks to female leaders across the region who are not just managing both roles - ...

The research broke down performance ... challenges the idea that having more followers automatically means better results. The Metricool report challenges fundamental LinkedIn marketing beliefs ...

Explore how marketers are using AI to drive efficiency while maintaining the human creativity and emotional insight needed ...

LG has announced that it’s partnering with a company called Zenapse to deliver so-called emotionally aware advertising across the entire webOS smart TV experience, including LG Channels, the company’s ...

From beauty brands tailoring short video campaigns in Tamil to banks offering support via Marathi WhatsApp chats, what we’re ...

She continues that the marketing approach was to be “directive” and “clear” within a saturated market, and to do so, the work needs to not just be seen but “felt”. The idea is founded ...

A ratio of 5:1, on the other hand, indicates the opportunity to invest more dollars into marketing ... your ad platform spend by channel by ad type. Splitting the LTV:CAC analysis by tactic is ...

Success Stories and Expert Advice Artificial Intelligence is revolutionizing market discovery, unveiling hidden opportunities ...

Xiaomi’s Google-Free HyperOS challenges Android’s status quo, pushing for a new ecosystem beyond Google’s control.

They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 billion ... measure the effectiveness of your marketing efforts. It has metrics and reports to help understand your audience, ...

This marketing concept, therefore, ensures a more efficient mobile campaign without wasting budget or resources. Performance marketing enables you to monitor your mobile ad spend closely ... TikTok, ...