In this article, sports betting and casino platform provider Uplatform examines the four most common mistakes operators make when designing a customer journey and shares tips on how to avoid them.

Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial ...

Clicks are disappearing, awareness is eroding, and top-of-funnel content is losing visibility. Here's how to adapt before you ...

Integrate Rewards into the SaaS Customer Journey Embed meaningful incentives into key touchpoints to differentiate your service.

Amy Lawrence took over Journey Juice during its first few months of operation and turned it into a wellness success story.

In a similar vein, executive presence has been critical: being comfortable speaking or presenting to anyone — from end users ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

The era of the AI assistant is not a distant vision; it is already unfolding before our eyes. In the next 6 to 18 months, the ...

Chatbots evolve beyond cost savings. Once seen as call deflection tools, today’s bots are brand touchpoints powered by large ...

After you redeem a code in Pokémon Go, you’ll unlock the “Gigantamax Journey” Timed Research. Should you pick Rillaboom, Cinderace, or Inteleon?

JPMorgan Chase & Co. has told financial-technology companies that it will start charging fees amounting to hundreds of millions of dollars for access to their customers’ bank account ...