Pay-per-click advertising has taken the online world by storm; the process is simple, you control the cost, it's easy to track the effectiveness of ads or keywords in real time...the list of ...

If you think that you know all there is to know about pay-per-click (PPC) based solely on its name, think again. There's much more involved in a successful PPC campaign than you might realize.

Pay-per-click is a revelation and a revolution because, literally, you only pay when someone sees your ad, likes it, and clicks on it. You don’t pay for people who have no interest in your ad.

If you are a webmaster, consider the following things and decide whether it might be time to outsource your pay-per-click campaigns or reassure yourself that you are handling them just fine yourself.

If done correctly pay-per-click marketing can provide an excellent return on investment A geo-modifier where the city must be included as part of the keyword is not required for pay-per-click in order ...

First came the “pay-per-click” (PPC) search engines. Overture (formerly GoTo) changed the face of Internet marketing when it began allowing sites to bid on keywords and assert more control ...

Pay Per Click networks must be forced to find a way to automate the solution to click fraud. I spoke to Matt Cutts from Google at SES and he said that they have a team of “engineers” looking ...

In Part 1 of "How To Optimize B2B Pay Per Click In 4 Hours A Week", I wrote that in most B2B companies, the person or team that manages PPC campaigns and landing pages is under constant pressure ...

A Rundown Of Pay-Per-Click If you're new to the game, here is a quick introduction to PPC marketing: Advertisers create ad groups, which consist of keywords, ads and links to relevant landing ...

When was the last time took a good hard look at your Pay-Per-Click (PPC) marketing strategy? I’ve talked with the best PPC guys and gals in the businesses to get an idea of what’s working and ...

Pay per click is a type of online advertising in which an advertiser pays a Web publisher every time a visitor “clicks through” to the advertiser’s Web site. PPC ads, which are widely used ...