Paris 2024 was a success, but absent from these Olympics were elements of emerging tech that could have made the games more immersive for fans, athletes and brands.

Tom Cruise rides a motorbike with the Olympic flag attached past athletes during the 2024 Summer Olympics closing ceremony at the Stade de France, Sunday, Aug. 11, 2024, in Saint-Denis, France.

Meet Olympic Phryge The Paris 2024 mascot, Olympic Phryge, inspired by traditional Phrygian hats, symbolises freedom and the spirit of the French Republic. John Lennon’s “Imagine” ...

Snoop Dogg Snoop Dogg became Team USA's unofficial mascot at the 2024 Paris Olympics. He was a torch-bearer and a special correspondent for NBC, attending various events throughout the competition.

Mascots of the 2024 Paris Olympic Games, right, and Paralympics Games, a Phrygian cap, jump during a preview in Saint Denis, outside Paris, Thursday, Nov. 10, 2022.

Paris 2024 might go down in history as the most memed sporting event ever. Traditionally, the International Olympic Committee (IOC) has focused on broadcast media such as free-to-air television as ...