It’s the aesthetic of a therapist’s office or a ’90s coffee shop. It’s the corporate-friendly version of ’90s grunge and environmentalism, which is, actually, pretty fitting for this moment.

If 1999 was about embracing the unknown and engaging some blue-sky thinking, Pantone prescribes a quiet retreat inwards for 2024. “In 2023, we celebrated coming out of the malaise of the last ...

[Image: Huge/courtesy Pantone] The experts at the Pantone Color Institute feel the excitement bubbling in the air. Today, it unveils its 2023 Color of the Year, which expresses a convivial mood.

Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice ...

The Home You Own The Pantone 2023 Color of the Year is bold and very ’90s The company connected the shade to courage and a new way of living. But it also reminds us of scrunchies and Lisa Frank.

Pantone’s selection of Classic Blue for 2020 is richer when you consider the history of the Color of the Year franchise, which began 20 years ago in 1999. That year, the color chosen was ...

F or the first time in the 22-year history of Pantone’s color of the year, the Pantone Institute has created a brand new color for the franchise, made just for 2022: PANTONE® 17-3938 Very Peri ...

Pantone’s latest initiative joins a number of recent efforts to boost the visibility of the so-called “period positivity” movement. In 2019, a short documentary called “Period.

After much research and consideration, the Pantone Color Institute has revealed the color of the year for 2023. It calls Viva Magenta "an unconventional shade for an unconventional time." ...