Pampers are “behind every baby,” viewers are told in the spot, which is created with a bespoke group of Publicis Group agencies that includes Saatchi & Saatchi, the ad agency that helped Tide — ...

When football fans tune into early games on CBS this Sunday, they may notice that some very young players are using extra padding. An inspiring 60-second spot from Pampers features an array of wee ...

Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements like influencer partnerships.

Cardi B, who is pregnant with her and Stefon Diggs’ first baby together, revealed why she deleted her photos with the NFL ...

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available ...

The Center for Disease Control and Prevention's "Tips From Former Smokers" ads are set to stop at the end of September. For 13 years, these tough and honest commercials told real stories about the ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...