with the new logo sporting a palmetto tree rooting itself in the pages of an open book. The logo hopes to highlight "educationas the essential foundation of South Carolina’s economic ...

The school announced a simplification of its branding with a new “USC” spirit logo and kept the focus on the iconic tree-and-gates academic logo. “The actions announced today reflect our commitment to ...

While, yes, the state does have many palmetto trees scattered around its borders, but the tree also has a more historical significance. The nickname is derived from South Carolina’s state tree ...