Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

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The online shopping experience can be frustrating, stemming from the disconnect between how consumers search and how ...

Streamlines and Unifies More Key Elements of Advertising in Basis Alongside Planning and Buying Across Programmatic, Publisher-Direct, and Social Channels Tyler Kelly, president, Basis ...

Performance marketing’s evolution is long overdue. As the limitations of search, social, and DSPs become clearer, the demand ...

Why Paid Search Is Google’s Golden Goose Despite Google’s expansion into hardware, cloud computing, AI, and other ventures, the lion’s share of its revenue still comes from advertising.

Digital advertising experts play a critical role in developing effective strategies. Their proficiency enables businesses to ...

Google Southeast Asia has taken a fresh, humorous approach to marketing its ads solutions with the launch of its first-ever ...

If you started getting SSDI before May 1997, you'd usually receive your payment on the third day of every month. Note that ...

“CTV should be accountable, outcome-driven, and as easy to activate as search or social,” said Jason Fairchild , CEO and co-founder of tvScientific.“Guaranteed Outcomes is how we get there ...

Cloudflare is blocking AI scrapers from taking content from customers as they search for a deal with AI companies to monetise ...

CHICAGO, June 10, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry's leading advertising automation platform, today announced a suite of new capabilities for omnichannel ...