The expansion of Impression-Based Remarketing gives advertisers more flexibility and cross-campaign reach for stronger audience targeting.

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

In part two of this series, Dan Gee of Media Futures Market follows his assertion that social is just media now, by asking ...

Based in Bozeman, Mapped Social specializes in digital marketing services in Bozeman, including paid digital marketing, social media management, and content creation. The agency partners with ...

When a brand is referenced across trusted sources, its likelihood of appearing in AI-generated responses increases. This ...

Commonly recruited roles such as marketing manager, communications officer, and campaign manager saw the sharpest declines.

If you want to break into freelancing, here's a practical guide to building your reputation, finding your network and working ...

Half (£48m) of the group’s £96m investment in marketing was on online spend, including social media, while £24m was invested ...

Less common, however, is to discuss the money that celebrities continue to make, even once they are no longer with us. Each ...

America has written off its northern neighbor as polite, passive, or lacking influence many times, when in reality, Canada ...

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...