T here’s a lot of pressure on a text logo – its impact is reliant on only a few subtle elements of design. As the designer ...

That 1937 logo is basically Futura--it's the Bauhaus influence. The secret is that they were using the classical proportions or the roman caps. Every letter was a circle or a square.

A company logo is not only visually appealing in today's digital marketing era, but also serves as a cohesive brand identity.

Recent years saw a trend for minimalist logo designs sweep through branding as companies adapted their identities to small digital screens. Just look at the best car logo redesigns for one example ...

Typography is an important element of design. It not only communicates the name of your company, but also its personality. Many companies link their brand’s font directly to profits.