As part of launching the multi-year agreement, Genesis also becomes the first sponsor of the PGA TOUR’s World Feed, a milestone underscoring the brand’s global presence.

Korean car manufacturer Genesis has expanded its long-running commercial partnership with US golf's top-tier PGA Tour by becoming a global sponsor through 2030. Through the deal, the Hyundai-owned ...

Genesis signed a deal with the PGA Tour on Thursday to become the first Official Vehicle Sponsor through 2030. The PGA will display Genesis vehicles at several Tour and Champions events, providing ...

Genesis-PGA Tour SEOUL, June 26 (Yonhap) -- Genesis, the independent luxury brand of South Korea's Hyundai Motor Group, said Thursday it has entered into an expanded global marketing partnership ...

Now, with its new title as the PGA TOUR’s global Official Vehicle, Genesis is putting even more horsepower (and money) behind the game. This isn’t just another logo-on-a-golf-bag sponsorship.

This tournament has had many interesting moments in the past, including the return of LIV Golf players to the PGA Tour. Last year, Bernd Wiesberger and Laurie Canter decided to return, and this ...

Eugenio Chacarra will mark a PGA Tour first at this week’s Scottish Open. The 25-year-old Spaniard will become the first LIV Golf champion to play a Tour event.

We continue our 2025 PGA Tour one-and-done picks with the 2025 Genesis Scottish Open and ISCO Championship, concluding at the 2025 Tour Championship, keeping track of our picks all along the way.

PONTE VEDRA BEACH, Fla. and SEOUL, South Korea, June 25, 2025 /PRNewswire/ -- The PGA TOUR and Genesis today announced a new Global Official Marketing Partnership naming the luxury vehicle brand ...

Genesis becomes Official Vehicle and an Official Mobility Sponsor of the PGA TOUR, and inaugural sponsor of the PGA TOUR World Feed as part of Global Official Marketing Partnership launch ...