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With the famed singer Taylor Swift's presence, there are possibilities that the Kansas City Chiefs-Philadelphia Eagles matchup can climb to the top of the Super Bowl ratings for the second year in a ...

"We’re seeing a massive spike in interest, and you can’t ignore the Taylor Swift effect." While NFL ticket prices always skyrocket ahead of the Super Bowl, Swift’s presence has added an entirely new ...

At first glance, Super Bowl Sunday’s lineup of brands and ... who has 50 or 60 years to appreciate it. “The long tail effect of Taylor could be if 10, 15 or 20% of the community she brought ...