But do you take care of it in-house or hire external help? Onboard a freelancer or instruct an agency? Everything has to be considered before moving forward. If you’re thinking about hiring an ...

Here's how to decide whether to outsource these components of your ... should maintain some connection to the PR firm or marketing agency they hire, as it’s important to oversee these processes.

Icon Agency has promoted David Radestock to the newly created role of executive director of communications and Carly Vale the agency’s new business operations director. Formerly director of ...