The outdoor advertising industry has hit back at the South African National Roads Agency’s accusation that all billboards along the R21 in Ekurhuleni are illegal.

Firms realized that they’d never even questioned whether billboards actually worked. They’d never stopped to consider if outdoor advertising was bringing a good return on investment.

Palpable fears seem to have gripped practitioners in the out-of-home advertising sector, especially those plying their trades in the Federal Capital Territory, over the recent ‘Stop Work’ order issued ...

Are you looking to elevate your brand’s visibility and make a lasting impact in Lagos? Look no further! SDM Communications is ...

The company broadens offerings to include television, print, events, celebrity engagement, and integrated marketing solutions ...

The Outdoor Advertising Association of America estimates there are 500 digital billboards on U.S. roads, compared to about 450,000 traditional billboards.

The Outdoor Advertising Association of America is launching a campaign to show marketers that billboards and transit shelter ads don’t suffer the problems of digital ads, such as fraud and ...

So you can't go by me when asking the question "Does outdoor advertising still work?" Being in the "biz" I look at them from a different perspective as many of you may as well. But of course this ...

SBS managing director James Taylor will leave the broadcaster after a seven-year stint in charge and with three years ...

Digital billboards aren’t the most environmentally friendly forms of outdoor advertising. These boards consume a lot of energy, which has a negative impact on the city.

The Outdoor Advertising Association of America estimates there are 500 digital billboards on U.S. roads, compared with about 450,000 traditional billboards.