The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a centralized, Learfield-backed operation to streamline partnerships and ...

With “Boomer Sooner” ringing out across the room, Oklahoma football took another step toward kickoff during the annual OU Coaches Luncheon benefiting the Fostering Futures Foundation. While ...

Sooner Sports Properties, Learfield's local team managing multimedia rights for Oklahoma Athletics, and 1Oklahoma, OU's current NIL partner, are merging all OU NIL operations into a single entity ...

It's a grind, but after missing out on Training Camp last year Cowboys star wide receiver CeeDee Lamb is happy to be with his team in Oxnard, California once again.

NORMAN – The University of Oklahoma, in partnership with Paycom Center and Oklahoma State University, announced this week that the Sooners will face OSU in a basketball doubleheader in Oklahoma ...

OU and FOX Sports introduced Sooner Sports TV, a multi-platform network that will provide immediate and wide distribution of at least 1,000 hours of OU sports programming annually.

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's exclusive NIL marketing partner.

Oklahoma is merging its 1Oklahoma NIL arm with Learfield's Sooner Sports Properties as part of a new NIL setup for the program in the changing college athletics landscape.

Hopefully, it's sooner rather than later." Even though Parsons isn't actually participating in on-field activities, he has still been very involved with his teammates, according to Prescott.