Design a brand that commands a healthy unit price premium in your category. Fifty to 200 percent above the market leader’s price (for a comparable unit) is a good rule of thumb.

Identify what price the market will bear for your unique interior design services. When studios set prices based on others they deem to be competitors, they are very often leaving money on the ...

New analysis of retrofitting solar power plants with energy storage, accounting for the industry’s rapidly falling prices, suggests that prepping your solar projects today has a strong chance of being ...