Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

The idea was suggested by the Wichita-based restaurant chain’s director of digital marketing and implemented earlier this ...

Cameo wants me to know that if I would like to not receive Mother’s Day–related promotional emails, I can opt out. So does ...

For companies, sending the Mother’s Day opt-out email is like buying insurance on a highly valuable asset: your inbox. “Email is, probably for every brand, the most profitable marketing ...

Ensuring that the inbox does not have email folders and spam folders, which is more important in the faster transport world for digital communication than ever. Poor savings can damage the commitment ...

So far, I’ve not received any of these opt-out-of-daily-life emails from Sweden, France, Switzerland or the US. Hopefully ...

As Mother's Day nears, companies must rethink opt-out emails and acknowledge the complexities of grief in their ...

The message that Freddy’s Frozen Custard & Steakburgers blasted to its email marketing list on May 1 ... to click a link in the message to “opt out.” Doing so did not remove the recipient ...

Retail businesses are embracing technological advancements to enhance customer experiences and optimize performance. In his latest research, Sucharan Jandhyala explores how advanced customer tracking ...

In a marketing world driven by impressions and glossy content, a quieter yet highly effective force is proving essential to ...

Reading voters will get a chance to select candidates to serve in several City Council positions in the May 20 primary ...