There are many tools to help you automate email marketing, but most suffer from feature bloat and expensive pricing as your ...

Identifying opt-in and opt-out processes is also relevant for email marketing. Marketers have long relied on building email lists, considering the audience as having already bought into the brand ...

Mailchimp: Best for email marketing. ... Landing pages and opt-in forms. Event promotion, registration and management. Surveys to get contact feedback. More than 300 integrations.

Google is rolling out a powerful unsubscribe feature in Gmail that gives users more control—and marketers a reason to rethink ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has ...

KEY TAKEAWAYS. AI refines email marketing by understanding customer behavior and preferences, creating more relevant and engaging content. AI-powered tools segment audiences, personalize content ...

In contrast to opt-in marketing laws like CASL and GDPR, CAN-SPAM codifies opt-out marketing, which doesn’t require permission from recipients. ... which is essential for email marketing success.

Scope of the CAN-SPAM Act. The CAN-SPAM Act regulates the transmission of all commercial email messages, not just unsolicited messages. A commercial email message is defined as any email that has ...

Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ...