Retailers are facing rising pressure to remove friction at every stage of the customer journey. Loyalty isn’t built over ...

There are plenty of mobile onboarding strategies, but three in particular that can make or break whether a user sticks around. Likewise, there are some apps doing it right and some falling flat. 1.

The rate at which consumers abandon mobile banking applications is quite disappointing. One industry study showed that 40% of consumers abandon onboarding applications after initiating a process, ...

While digital onboarding is clearly a good thing, we can also say that digital onboarding is also a troublesome thing. One of the critical steps in completing online and mobile forms involves ...

A good onboarding plan could mean the difference between a successful product and a total failure. Long-term use has always been an issue for apps, and though app abandonment rates are going down, ...

Even minor tweaks to copy or layout can have a big impact on app engagement. “Little changes really do matter,” said Luca Criscuolo, head of mobile product at Germany-based Bonial.com Group, parent ...