Retailers are facing rising pressure to remove friction at every stage of the customer journey. Loyalty isn’t built over ...

If you serve real human needs with relentless craft, your digital product can transcend “app” and become an advantage no one ...

2. Rightsizing tutorial information Another prevalent onboarding practice is providing a tutorial to teach users how to navigate through an app. This strategy can be extremely powerful when done well.

Onboarding is the most crucial part of app experience. It determines whether a user will stay or churn. Here Luca Mastrorocco, Co-founder at REPLUG, explains how to get onboarding right in an era of ...

This makes Aadhaar e-KYC flow a part of the UPI onboarding journey on the PhonePe App. Users choosing this option will need to enter the last 6 digits of their Aadhaar number to initiate the ...