Retailers are facing rising pressure to remove friction at every stage of the customer journey. Loyalty isn’t built over ...

If you serve real human needs with relentless craft, your digital product can transcend “app” and become an advantage no one ...

2. Rightsizing tutorial information Another prevalent onboarding practice is providing a tutorial to teach users how to navigate through an app. This strategy can be extremely powerful when done well.

Many data-driven startups have uncovered that having one single user onboarding experience can ultimately make or break them. This is what I call the single onboarding misconception.

The bank is using data sharing technology from Mastercard to enable salaries and recurring bills to be onboarded without the ...