Howard Schultz praised Brian Niccol's turnaround plan at a Starbucks company event. Schultz said he did a cartwheel in his living room when he first heard of Niccol's strategy.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

LAS VEGAS— Howard Schultz gave a full endorsement of Starbucks SBUX 0.33% Chief Executive Brian Niccol’s turnaround plan, with the chain’s former leader saying work under way is helping to ...

Bill Gates Sr. helped Howard Schultz buy Starbucks in 1987, leading to its massive success. Gates Sr.'s mentorship was crucial for the company's growth.

- Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.