Howard Schultz, the former CEO of Starbucks, said he did a "cartwheel in my living room" when he heard Brian Niccol's turnaround plan for the coffee chain. Saul Loeb/AFP via Getty Images; Michael ...

Schultz said he "did a cartwheel" when current CEO Brian Niccol coined his "back to Starbucks" strategy — a key stamp of approval as the new chief executive tries to turn around the company.

LAS VEGAS — Former Starbucks CEO Howard Schultz said Wednesday that he "did a cartwheel" in his living room when current Chief Executive Brian Niccol first coined his "back to Starbucks" strategy.

Former Starbucks CEO Howard Schultz drinks from a Starbucks mug while testifying before a Senate Health, Education, Labor, and Pensions Committee hearing to answer questions about the company’s ...

LAS VEGAS— Howard Schultz gave a full endorsement of Starbucks SBUX -0.10% Chief Executive Brian Niccol’s turnaround plan, with the chain’s former leader saying work under way is helping to ...

Bill Gates Sr. helped Howard Schultz buy Starbucks in 1987, leading to its massive success. Gates Sr.'s mentorship was crucial for the company's growth.

Posted: June 17, 2025 | Last updated: June 17, 2025 - Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.