Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.

Histories of Alaska: Beer makers used Alaska themes time and again for marketing to Outside audiences. But sometimes, the messages were aimed directly at Alaskans.

Rainier Beer’s famous “Get it yourself, Bob!” television commercial made the fed-up Marlene a feminist hero in 1970s Seattle. Courtesy Rainier: A Beer Odyssey/Washington State Historical ...