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With Cord Cut, Can Old TV Brands Take Off On Streaming? - MSNA few months ago, HBO content chief Casey Bloys and Warner Bros. Discovery streaming chief JB Perrette approached the company's leadership, including CEO David Zaslav, with a suggestion. They had ...
As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in familiar names that stand for quality. Do audiences care?
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