While Ohio State Buckeyes fans have desperately desired a refreshed gameday stadium experience at the Horseshoe, creating new ...

Ohio State’s efforts to improve the gameday atmosphere in 2025 include the introduction of a pregame Victory Bell ringer, a ...

The university says it has been working over the past nine months to reimagine the entire gameday experience at the 'Shoe.

Ohio State’s traditional Block ‘O’ will be at center court for when the team wears more standard uniforms, but for designated throwback games, those 10 pieces will be replaced by a script ...

Ohio State is adding new game day traditions, including ringing the victory bell before and during games. Other additions include giving out 100,000 THE Towels and enhanced Brutus Buckeye entrances.