Labubus are a global sensation — sparking long lines outside toy stores, selling out online within minutes, and listing for double or triple their original price on resale markets. Here's why.

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally ...

Lung, 52, previously told Hong Kong local newspaper Ming Pao that the character was inspired by his childhood, which was filled with Nordic folk tales of elves, trolls and fairies.

In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Labubu, the plush toy from China’s Pop Mart is a social media darling, but they are not an overnight success. Having appeared a decade ago in books, Labubus are now looking to cement themselves ...