SPRINGDALE, Ark. — The Northwest Arkansas Naturals unveiled a brand-new logo package and uniform combinations Wednesday. The new look will be on display when they take the field on Friday, April ...

Northwest Arkansas National Airport in Highfill has begun a rebranding effort to bring its messaging more in line with a recent regional branding push by the Northwest Arkansas Council.

The Cultural Consortium’s Northwest England division has renamed itself Culture Northwest, simultaneously launching a fresh identity and branding guidelines created by independent designer Barbara ...