Some shops are adjusting their hours and hosting events to mark the release of Nintendo's first new gaming system in eight ...

Nintendo's new Switch 2 gaming device is giving US retailers a welcome shot of good-old-fashioned shopping enthusiasm, with ...

Nintendo’s emphatic dislike of sharing has reached a bizarre new level, with the Nintendo Today app now stopping users from ...

Nintendo Switch 2 Welcome Tour is both a surprisingly fun piece of edutainment and an egregious advertisement for console add-ons.

"There's a ton of excitement for this, and we plan to be the retail destination for all things Nintendo Switch," Target chief commercial officer Rick Gomez said during an investor call on April 21.

Switch and Switch 2 users who try to hack their consoles or play pirated copies of games may find their devices rendered completely inoperable by Nintendo. That new warning was buried in a recent ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Nintendo’s Switch 2 launched with 2.2M applicants in Japan. Amid global shortages, analysts expect sales could exceed 20M in ...

These agreements currently apply to the Nintendo Switch, but, unless changed ahead of launch, would also presumably govern your use of the upcoming Nintendo Switch 2. With this in mind, it would be ...

Technical upgrades make the Nintendo Switch 2 a clear improvement, but its core market remains the same: people who love ...

After the box for Nintendo's new Switch 2 was revealed, consumers have fiercely debated whether its similarities with a ...

Eager customers have lined up outside electronics stores hours in advance in Tokyo to collect Nintendo’s much-anticipated ...