Zhang Zhiyong, CEO of Li Ning Group, added that the redesigns were aimed at engaging with what he calls 'Generation 1 Creators' - consumers who embrace changes and dare to think and do what they like.

1. words_Nick DePaula images_Chris Ryan Two years ago, when Li-Ning first announced it would be opening a design office in Portland, Oregon, otherwise known as the "epicenter of footwear," there ...