With all the cash flowing in college, the number of early entrants in the NBA draft has continued to shrink. This year’s draft starts Wednesday with its fewest in at least 10 years.

Panini made a major push into the NIL space with the launch of their Panini College - a platform that allows all athletes at a partner university to have their own trading card - that included ...

NIL valuation: $125,000 MiLaysia Fulwiley was one of the top transfers in women’s college basketball this offseason, making the move from South Carolina to LSU after winning SEC Sixth Woman of ...

Here's how the program, in partnership with GoDaddy, is helping student-athletes build businesses and their brands. Donald Trump responds to fatal Texas flash floods: "shocking" Marvel fans ...

By creating a dedicated team of NIL leaders to serve under the athletics department, the Ohio State athletics department intends to help its student-athletes "maximize their brand value" and ...

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL valuations for 2025-26.

NiJaree Canady will be staying with the Texas Tech Red Raiders for another season. Ramona Shelburne of ESPN reported that the ace pitcher had signed a "seven-figure NIL deal" to keep her with the ...

(KBTX) - House Bill 126 - which amends the previous name, image, and likeness (NIL) compensation legislation in Texas- was signed into law by Gov. Greg Abbott on Thursday.

Darien Harris, a former Michigan State linebacker who played a key role in the development and evolution of the athletic department's NIL strategy, has left for a job with the NFL's New York Giants.

Flagg's previous estimated NIL valuation of around $5 million with the Blue Devils during his only season of college basketball was the leading number in the sport, so to think he was bringing in ...