Nike's top team is hoping the 2024 Paris Games will shine a positive light on the brand, but experts aren't convinced the Olympics on its own will turn around perceptions.

Both Nike and the Virgil Abloh Archives confirm that this upcoming program serves as a sequel to the "Virgil Abloh: The Codes ...

Nike will honor the gold medal winning 2024 Team USA team with various releases from LeBron James, Devin Booker, and Kevin ...

Nike has opened the Art of Victory exhibition at the Centre Pompidou, Paris. Nike U.S. sportswear giant Nike has kicked off its Paris Olympics campaign with a punchy advertising program and opened ...

Nike revealed on the TODAY show the official medal ceremony looks created for Team USA athletes at the 2024 Paris Olympics. Ryan Crouser and Sunny Choi modeled.

“Virgil Abloh: The Codes,” a Grand Palais Exhibition in Partnership with NIKE, will run from September 30 through October 10, ...

Nike reveals uniforms for Paris 2024 Summer Olympics As well as outfitting U.S. athletes across all sports, Nike will provide kits for the track and field teams of Canada, China, Kenya, Germany ...

Nike Inc. is spending more than ever on marketing around the Olympics in a global advertising blitz as it tries to reinvigorate sales and spark a comeback for the world’s largest sportswear company.

Today, Paris Saint-Germain and Nike announced the launch of their new lifestyle collection, ‘Cycling Redefined’, which celebrates the French capital’s rich cycling history. This capsule ...

SAN ANTONIO — With San Antonio Spurs' Victor Wembanyama returning to his home country of France, Nike released a new commercial giving him a hero's welcome. The commercial features fans in his ...