Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

The activewear co-label from the reality TV star will debut its first collection in the United States in spring 2025, ahead of a global 2026 rollout.

The sports giant and the Kim Kardashian-founded brand are teaming up on a line of womenswear that will launch this spring.

Serena Williams is showcasing a new skill — gardening. The tennis champion, 43, gave fans a peek into one of her hobbies via ...

After a 27-year absence from the Super Bowl ad space, Nike has made its return — this time with a powerful statement on representation. Instead of leaning on legacy icons or rehashing past successes, ...

Streetwear brand Playa Society has some of the most creative women's sports merch in the biz, and their Black History Month ...

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand's ...

When you invest in an athlete’s Olympic journey, you provide key resources needed to propel them over the finish line – and inspire a nation. For a Team Canada athlete to reach the podium, it takes ...

Serena Williams made waves during the Super Bowl 2025 halftime show, delivering a moment that was both personal and culturally significant. More than just a dance, it was a callba ...

Welcome to Teen Vogue Tries, a series where Teen Vogue editors try out some of the newest releases – from fashion to beauty ...

Nike released its first Super Bowl commercial in 27 years on Sunday, and it garnered mixed reviews. The ad featured nine of the sportswear giant’s signed female athletes. They responded to ...