Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

The sports giant and the Kim Kardashian-founded brand are teaming up on a line of womenswear that will launch this spring.

An amateur runner from Shropshire got to live the life of a professional for two hours in front of thousands of athletics ...

Serena Williams is showcasing a new skill — gardening. The tennis champion, 43, gave fans a peek into one of her hobbies via an Instagram story on Monday, Febru ...

Fans couldn’t help but notice the Matildas’ new strip. The collaboration between Nike and Football Australia is a bright ...

Tiger Woods' Sun Day Red brand unveiled its first brand ambassador, who turned out not to be who it was rumored to be.

The Matildas and Socceroos are set to wear matching kits for the first time since 2019 in a landmark collaboration with First ...

We're living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but ...

Joyce Edwards is having a sensational freshman season for the South Carolina Gamecocks, leading the team in scoring while providing a huge spark off the bench. Despite Edwards' local roots, landing ...

After a 27-year absence from the Super Bowl ad space, Nike has made its return — this time with a powerful statement on representation. Instead of leaning on legacy icons or rehashing past successes, ...

The brand is aimed at everyday wear expanding beyond women with a men’s lineup and inking sponsorships with the NBA, WNBA and Team USA for the most recent Olympics in Paris. Meanwhile ...