Nike's 17-under basketball tourney has progressed from the action in Memphis, Tennessee, to the Session 2 matchups in Atlanta, Georgia, which run until May 5 — all of it providing additional ...

Converse - not Nike - takes centre stage at NBA Finals with Thunder star Bloomberg News Kim Bhasin Published Jun 05, 2025 • 3 minute read ...

Then came the Nike Ja 2, which Morant unveiled in July 2024. Morant was heralded as Nike Basketball's first Gen Z signature shoe athlete when he received his first sneaker.

RJ Davis gave five great years of basketball to the North Carolina Tar Heels. He'll now have a shot at the NBA with his G League Elite Camp invite.

During Tuesday's action at the Nike Elite 100, rising sophomore guard King Gibson and two-sport freak Ahmad Hudson were just two of the many players improving their national profile.

During Tuesday's action at the Nike Elite 100, rising sophomore guard King Gibson and two-sport freak Ahmad Hudson were just two of the many players improving their national profile.

The former Iowa women's basketball star signed an 8-year, $28 million endorsement deal with Nike in April 2024. Since then, fans have been eagerly awaiting an announcement of a Clark signature shoe.

Former BYU basketball captain, Austin Ainge takes the reins of the Utah Jazz front office after 17 years with the Celtics, signaling a new era for both Ainge and Utah basketball. Steven Corder ...

LSU women's basketball commit Bella Hines cannot wait to wear the program's new sneakers ahead of the 2025-26 season. The Lady Tigers debuted the Nike Kobe V Protro "Year of the Mamba" purple and ...

Game 5 also marked Williams' third consecutive NBA Finals game with 25 or more points, joining Kyrie Irving, Kevin Durant, Wade and Shaquille O'Neal as the only players in the last 40 years to ...

Michigan basketball shares exciting day one video highlighting elite transfer forward and freshman phenom ...