Woods new logo is simple yet significant, replacing his signature TW Nike emblem with the outline of a Tiger. The Sun Day Red logo features 15 stripes, one for each of Woods’ major wins.

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Golf Digest shared the legend's new Sun Day Red logo, which is part of his partnership with TaylorMade following his departure from a longtime apparel partnership with Nike: ...

Tiger Woods unveiled his Sun Day Red brand — with its 15-striped tiger logo — ahead of this week's Genesis Invitational at the Riviera Country Club.