Phoenix Suns guard Devin Booker's first signature Nike basketball shoe has been a massive success. After a slow start, the Nike Book 1 started hitting shelves in several fan-favorite colorways.

Nike is planning to bring back Kobe Bryant's iconic Kobe 1 colorway from his 81-point game again next year. Sneaker Files and @zSneakerheadz first leaked news of the re-release yesterday ...

"I would say, yeah, some Kobe's, some GC cuts. I like Devin Booker's as well. So I would say, I'll switch it up," said Bueckers. The Dallas Wings are riding high entering the regular season this ...

Let’s go: The best sports TV ad of the year Nike has had some great TV ads over the years, especially around basketball. (I’m partial to the classic “Li’l Penny” campaign, which was ...

Despite having Kevin Durant, Devin Booker and Bradley Beal, the Phoenix Suns missed the playoffs this year. Head coach Mike Budenholzer, who replaced Frank Vogel, was fired after just one season.

In a silent but powerful Instagram post, the wife of NBA legend Kobe Bryant shared a photo of an unreleased Nike Kobe 9 EXT High “Vino” PE. The shoe, draped in a deep wine red, features a rich ...

Look no further than Las Vegas Aces center A'ja Wilson. Nike recently launched Wilson's first signature basketball shoe, and it sold out online within record time. Luckily, athletes and fans will ...

Someone else commented, “This ad is pure Black Girl Magic ... But in a surprising move, she chose to use “Obama” for the Nike vignettes. Her father, Barack Obama, revealed that both Malia ...

History shows a great ad can help turn a star into a household name. Beyond Wilson’s Nike ad, here is a snapshot of the standout marketing surrounding women’s basketball just in the past 72 ...

The ad not only showcases A'Ja Wilson's basketball prowess but also serves as the official launch campaign for the A'One, her highly anticipated signature shoe with Nike. With bold visuals and a ...