Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football sophomore wide receiver was announced as a Nike athlete, joining a team of ...

AUBURN, Ala. (WRBL) — The Auburn University Football team revealed on X (Twitter) their brand new Nike uniforms ahead of the season. “Rooted in Tradition Built for Tomorrow” is what the… ...

How college football star Jeremiah Smith signed with Adidas while starring for Nike-based Ohio State College football's top receiver is now one of the three stripes brand's top clients ...

Following recent reports that Nike’s 2025 revenue is down 10% year-on-year, the company has responded with a major brand shift, which includes a renewed focus on its key sports and a move away from ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Deion Sanders and Nike divorced many years ago, but the company confirmed Saturday to USA TODAY Sports they are now back in a relationship.

Kendrick Lamar Laced Up a Legendary Nike Football Sneaker for the Super Bowl Hidden beneath those viral Celine jeans, KDot sported a pair of Deion Sanders’s most beloved signatures.

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Check out the new Florida Gators Nike Air Zoom Pegasus 41 running shoe, part of the Nike’s 2024 NCAA Collection ahead of college football season.

Oregon football and Nike founder Phil Knight are in it to win it. And that means, according to a recent report, that the Big Ten program is set to spend in pursuit of a national championship. That ...