Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

In spring, Tennessee and five-star recruit Tristen Keys were mulling deals with Adidas. Now they could join forces under the Adidas umbrella.

On the latest episode of Sneaker Shopping, the Eagles Super Bowl champ and Madden 2026 cover star opens up about sneaker culture and redefining football style.

For many, the 2019 FIFA Women’s World Cup was defined by U.S. women’s national team forward Megan Rapinoe’s pink hair. For me ...

UK and Nike signed a new 10-year deal that went into effect July 1 and will run through the 2034-35 school year. The new deal ...

Liverpool have switched from Nike to adidas and the move has been a massive successive as shirt sales went through the roof ...

Liverpool have started a ten-year partnership with German sportswear giant Adidas after swapping from previous supplier Nike ...

The opening of a revamped club megastore at Anfield on August 1 marked the official switchover from Nike to adidas and the ...

Shedeur Sanders played well enough against the Panthers in the Browns' preseason opener that Nike released an ad featuring the quarterback, but the outing didn't lead to any change on the Browns' ...

New Balance chief marketing officer Chris Davis hopes to redefine the 119-year-old sneaker and apparel brand's place in the ...

MLB and Sephora drive home big wins for women's softball as the first AUSL season nearly doubled the sport's viewership on ...