Nike is no stranger to modern technology, having partnered with tech companies and wearable device makers. Now it's putting that experience in the Nike Fit app that can easily be mistaken for a ...

Nike says three out of every five people are wearing shoes that are the wrong size. So the sneaker company is launching an app to measure customers’ feet before they order. It’ll be available ...

Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality to perform a super-accurate scan of your feet, matching you with the ideal ...

Nike says three out of every five people are wearing shoes that are the wrong size. So the sneaker company is launching an app to measure customers’ feet before they order. It’ll be available ...

Nike will begin rolling out the Nike Fit technology on its app -- and in select U.S. stores -- starting in July. An additional expansion to stores in Europe is reportedly planned for August.

Google officially launched several features it teased in May; Amazon invests in a Washington-based startup and more.

This July, Nike plans to add Nike Fit technology to its iPhone app and some retail stores, using multiple tricks to properly measure any user’s foot. Using a series of photographs, ...

NEW YORK (AP) — Nike wants to meet your feet. The sneaker seller will launch a foot-scanning tool on its app this summer that will measure and remember the length, width and other dimensions of ...

Nike is attempting to address that issue, with its app-based and artificial intelligence-enabled Nike Fit system. Buying shoes online is a risky business, as it's hard to know if they'll fit once ...

In 2019, Nike got closer than ever to its dream of popularizing self-tying sneakers by releasing the Adapt BB.Using Bluetooth, the sneakers paired to the Adapt app that let users do things like ...

In 2019, Nike got closer than ever to its dreams of popularizing self-tying sneakers by releasing the Adapt BB. Using Bluetooth, the sneakers paired to the Adapt app that let users do things like ...

Nike goes on to state that if the app is removed, the shoes will retain the last light color selected. Features still available without it include power on, check battery status, adjust your fit ...