Nike is updating its app with a new augmented reality tool that will measure your feet so that it can sell you sneakers that actually fit (via Engadget). While this may seem like a frivolous use ...

Nike believes their app will help revamp an industry that still measures shoe size in antiquated ways and utilize new technology that can allow customers to buy shoes centered around an ideal fit ...

However, Nike has announced that it's "retiring" the app on August 6 ... adjust the lace's tightness, and save fit settings, the ability to change lighting and control the shoes via mobile ...

The app that controls Nike's self-lacing shoes ... from tightening the fit on its owners' feet, the color that the footwear could display, and knowing its battery percentage.

Future iOS versions may reduce or eliminate app functionality, according to The Verge. NBA superstars Jayson Tatum and Luka Doncic liked the Nike Adapt BB basketball sneakers' changeable fit via ...

Nike will remove the Adapt App from the App Store and Google Play ... The Adapt app allows users to adjust the laces' fit, control the lights, and configure other settings on the Adapt BB ...