Nike is forecasting it will have to pay $1 billion in additional costs because of President Donald Trump’s tariffs, the activewear giant announced Thursday.

Nike still has the edge over adidas by securing most of the top-ranked players in the world, but adidas has plenty of fan-favorite personalities on its talented roster to further elevate the brand.

Nike said Thursday it would cut its reliance on production in China to mitigate the impact from US tariffs on imports, and forecast a smaller drop in first-quarter revenue than expected by ...

Nike's shares jumped at the opening bell Friday after the company said it's shifting some production away from China. Nike is not the first retail company to warn of price hikes when students are ...

Nike projects $1B in tariff costs, plans supply chain shift from China and price hikes. CEO Elliott Hill outlines turnaround strategies for growth.

Nike’s shares surged 15 per cent on Friday - a historic daily jump - on growing investor confidence that the sportswear maker’s turnaround plan is finally starting to pay off.

Each year, when the designers at Nike’s Jordan Brand begin work on a new Air Jordan sneaker, they face a stiff challenge: their past success. “You’re up against products that are regarded as ...

Nike (NKE 15.28%) stock is surging in Friday's trading following the company's recent quarterly report. The footwear and apparel specialist's share price was up 14.5% as of 10:45 a.m. ET.

Nike confirmed it would take a $1 billion from tariffs, including in two countries where its goods are made: China and Vietnam. China now manufactures 16% of Nike footwear that goes to the U.S ...

Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’ Nino Paoli Updated June 27, 2025 at 6:29 PM ...

Nike hasn’t reported a sales drop larger than 12% since 2000, except for a quarter during COVID, according to research from the Portland investment firm Ferguson Wellman.