Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, ...

Social media users are calling for a boycott. Economics and business professors weigh in on the movement's efficacy.

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Following Trump's lead, organizations including Walmart, Lowe’s and Meta have announced they would scale back their ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

Kim Kardashian is not coming in to be a savior to Nike, as this is just one of many issues Nike needs to address, says ...

The tie-up is expected to give Nike a leg up in women-centric athleisure brands as it stakes its turnaround on a return to its core sports roots. It currently relies on its men-focused business ...

Nike’s women’s business accounted for $8.6 billion of its sales in its most recent fiscal year, roughly flat from the prior year. The Skims partnership is the latest Nike effort to grow its ...