Advertisement Article continues below this ad When Nike announced the pilot program with Amazon.com in 2017, it hoped that it would have more control over the brand. Amazon acknowledged at the ...

mountain climbing and ski-gear maker managed to grow its business in China, even as larger rivals such as Nike Inc. have struggled. Amer Sports AS said its sales of its Salomon footwear continued ...

From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy week. Here is my take. The definition of brand can, sometimes, border on the ...

Hill's "Win Now" plan aims to revitalize Nike's culture, brand, and product portfolio, focusing on key markets. Despite this, Nike faces controversies, including criticism for its handling of ...

As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring. Just two years after shuffling its executive structure, Nike is at it ...

The sportswear juggernaut Nike is facing ... labor in their China operations. XX-XY Athletics has taken aim at Nike in a number of their viral advertising campaigns since the brand launched ...

Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and reality TV star Kim Kardashian’s apparel label Skims, with plans to ...

Apple and Nike are global businesses with diverse revenue streams. Tariffs complicate supply chains and will lead to higher costs. Both could be great buys in the long run, but much uncertainty ...

US brands have already been struggling in China amid aggressive local competition and flagging domestic economy. As of the latest quarter, Nike sold $1.73 billion of goods in Greater China ...

Shoe brands make an outsized portion of their products in those countries, and some have increased their footprints there to divert more of the supply chain away from China. The tariffs will ...