The Air Jordan 1 ‘Bred,’ the Most Important Sneaker of All Time, Is Returning This Week
Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every ...
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A History of Nike and the Brand's Athlete Partnerships
Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...
Appeals court hears First Amendment disputes between Nike and The Oregonian/OregonLive
Lawyers for Nike and The Oregonian/OregonLive argued for nearly an hour on Wednesday in a San Francisco federal courtroom ...
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Nike Air Max 1 ’87 “Bold Berry” sneakers: Where to buy, price, and more explored
Nike has officially launched the Nike Air Max 1 ’87 “Bold Berry” sneakers, expanding its beloved Air Max 1 lineup. The pair was released on February 11, 2025, with a price tag of $140.
RaMell Ross takes us inside the pages of the ‘Nickel Boys’ script
Much has been made of the film's first-person POV. But let's not overlook the dazzling, emotional and now Oscar-nominated ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...